Vodka distilled and bottled in Antarctica using only the purest and untouched water on the planet.
Antarctica brand vodka is the only vodka that takes the water directly from the glaciers of Antarctica and combines the most advanced technology produce the highest quality vodka on the planet. Antarctica Vodka is distilled and bottled in Antarctica and shipped directly to your local store.
The consumer can taste the crisp and clean flavors that only Antarctic glaciers can produce. For your only opportunity to taste water from Antarctica besides traveling there you must try Antarctic Vodka
Thursday, August 27, 2009
Biggest challenge to develop marketing plan
The biggest challenge I am facing for my marketing plan is trying to find a niche market that is interested in trying my vodka. If I can get them to try it then I have make sure the quality is what is advertised or they will not buy it again.
So many different types of vodka makes the marketplace saturated so why will my new vodka stand out from others. The quality has to be superior and somehow the consumer has to get a feeling of being in Antarctica or at least that cold, crisp, clean feeling that is associated with the brand.
So many different types of vodka makes the marketplace saturated so why will my new vodka stand out from others. The quality has to be superior and somehow the consumer has to get a feeling of being in Antarctica or at least that cold, crisp, clean feeling that is associated with the brand.
3's About Me
3's About Me
Three Names I have been called: Bear, B, Asshole
Three Jobs I have had in my life (include unpaid if you have to): Photographer, Valet, Stripper
Three Places I Have Lived: San Francisco, St. Louis, Ponte Vedra Beach
Three TV Shows that I watch: Breaking bad, No Reservations, Seinfield
Three places I have been: Ankor Wat Cambodia, Giza Egypt, Sigon Vietnam
People that e-mail me regularly Aunt Judy, Mike Loretta, Spammers
Three of my favorite foods Pizza, Pho, Pasta
Three cars I have driven: BMW, Audi, Saab
Three things I am looking forward to: Life, Graduation, travel
Three Names I have been called: Bear, B, Asshole
Three Jobs I have had in my life (include unpaid if you have to): Photographer, Valet, Stripper
Three Places I Have Lived: San Francisco, St. Louis, Ponte Vedra Beach
Three TV Shows that I watch: Breaking bad, No Reservations, Seinfield
Three places I have been: Ankor Wat Cambodia, Giza Egypt, Sigon Vietnam
People that e-mail me regularly Aunt Judy, Mike Loretta, Spammers
Three of my favorite foods Pizza, Pho, Pasta
Three cars I have driven: BMW, Audi, Saab
Three things I am looking forward to: Life, Graduation, travel
Thursday, August 20, 2009
Week 6 EOC
SNB Enterprises
Suit in a Bag
Because Life Happens
Target market
Initial launch:
Business professionals
2nd Phase:
Casual wear
Children’s clothing
Club wear
3rd phase:
Courier service
Customized travelers packages
Members:
Shane Hooper
Rahkeem Supreme Kearney
Barry Hamilton
Minnie Rodriguez
Life happens. Do you have a backup plan? What do you do when the client across from you spills salad dressing on your suit in a lunch meeting? Do you drive all the way back home? Place an emergency phone call to the cleaners? Nope. You go back to the office and open the environmentally friendly, scientifically designed package containing your wrinkle free, custom sized suit in a bag. Save gas, save face.
Suit in a bag is tailored to our clients. We know what it’s like to have to quick change when every available option is an inconvenience. Suit in a bag is packed in state-of-the art, flame-retardant packaging which was originally created by NASA.
Thursday, August 13, 2009
Week 5 EOC: Agreements and Disagreements of Marketing vs. Advertising
Agreements and disagreements of Marketing vs. Advertising
Round 1
“Advertising is more of a public service by advertisement. Marketing concentrates more on the customer values and can sometimes focus all their energy on a certain demographic or age group.”
http://warrenthegenius29.blogspot.com/
I agree with this statement because advertising does provide a public service. It allows the public to know what’s out there and what product may be beneficial to them. If we as consumers don’t know something exists how can we ever seek it out, and purchase it to help us?
Round 2
“Marketing is the process of the product being introduced to the market place. When marketing you have to do tons of research to decide who you are going to target your product or services to. Marketing is just about making a product and finding a way to make people buy it. It’s about finding out what people need and then fulfilling that need.”
http://19starsproductions.blogspot.com/
Again in absolute agreement with this statement, marketing is doing all the behind the scenes research to figure out the who, what, where, and why so the company can direct their advertising to the correct places.
Round 3
“Advertisers and marketers think very much differently.”
http://ccmarieproductions.blogspot.com/
Well I had to find something that I disagree with and I believe that a marketer has to think like an advertiser because at the end of the line a company is going to spend a lot of money to try and place the advertising in the correct outlet. When designing a marketing plan one should think how are we going to advertise this product and is it feasible? What are the means that the company has to advertise?
Round 1
“Advertising is more of a public service by advertisement. Marketing concentrates more on the customer values and can sometimes focus all their energy on a certain demographic or age group.”
http://warrenthegenius29.blogspot.com/
I agree with this statement because advertising does provide a public service. It allows the public to know what’s out there and what product may be beneficial to them. If we as consumers don’t know something exists how can we ever seek it out, and purchase it to help us?
Round 2
“Marketing is the process of the product being introduced to the market place. When marketing you have to do tons of research to decide who you are going to target your product or services to. Marketing is just about making a product and finding a way to make people buy it. It’s about finding out what people need and then fulfilling that need.”
http://19starsproductions.blogspot.com/
Again in absolute agreement with this statement, marketing is doing all the behind the scenes research to figure out the who, what, where, and why so the company can direct their advertising to the correct places.
Round 3
“Advertisers and marketers think very much differently.”
http://ccmarieproductions.blogspot.com/
Well I had to find something that I disagree with and I believe that a marketer has to think like an advertiser because at the end of the line a company is going to spend a lot of money to try and place the advertising in the correct outlet. When designing a marketing plan one should think how are we going to advertise this product and is it feasible? What are the means that the company has to advertise?
Thursday, August 6, 2009
Differences between marketing and advertising
Advertising is only a single component in the whole marketing picture. Advertising is very specific and focused on a target market or demographic. Marketing is the big picture.
Let’s take a pizza for example, marketing is the whole pizza and advertising is just a slice.
Advertising is useful when you already know who to market to. A company like Axe is focused on one type of person, the horney teenage boy that believes that if he sprays some cheap fragrances all over he will get lucky with all the girls. They use sex and humor to sell their product and have been successful selling this notion to their target market. The marketing division in Axe had to do the research and look at the big picture to figure out what angle they wanted their product to be known as to the general public.
Advertising only equals one piece of the pizza in the strategy of marketing. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.
Let’s take a pizza for example, marketing is the whole pizza and advertising is just a slice.
Advertising is useful when you already know who to market to. A company like Axe is focused on one type of person, the horney teenage boy that believes that if he sprays some cheap fragrances all over he will get lucky with all the girls. They use sex and humor to sell their product and have been successful selling this notion to their target market. The marketing division in Axe had to do the research and look at the big picture to figure out what angle they wanted their product to be known as to the general public.
Advertising only equals one piece of the pizza in the strategy of marketing. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.
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