The biggest challenge I am facing for my marketing plan is trying to find a niche market that is interested in trying my vodka. If I can get them to try it then I have make sure the quality is what is advertised or they will not buy it again.
So many different types of vodka makes the marketplace saturated so why will my new vodka stand out from others. The quality has to be superior and somehow the consumer has to get a feeling of being in Antarctica or at least that cold, crisp, clean feeling that is associated with the brand.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment