I have been brainstorming and thinking about how I want to present this brand. What special qualities does it have? Where is it priced in the marketplace? What kind of promotional materials do I want to create? Need a slogan and some print ads and video to go with it. Thought about ,“Antarctic Vodka, cold enough to turn fire into ice”. Don’t know yet.
I am going to film a short commercial and create a story of how this company was formed including a sexy bio of why we are superior to other vodkas and what we offer that others don’t. I also want to create print advertisements with some happy pretty girls. Everyone likes happy pretty girls right?
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